In the first quarter of 2026, the Russian non-alcoholic beer market demonstrated record growth dynamics, especially in the e-commerce segment. According to analytical data, sales of this beverage category on the country's leading marketplaces increased 2.6 times (by 160%) compared to the same period last year. Growth was also recorded in traditional offline retail, although it amounted to a more modest 21.1%.

The total production of non-alcoholic beer in Russia over the first three months of 2026 grew by 6.6%, reaching 61.4 million liters. At the same time, domestic products account for 93.4% of the total supply volume on the market. The largest Russian producers, such as Baltika, AB InBev Efes, and Bochkarev Breweries, have invested about 1.5 billion rubles in the development of their non-alcoholic portfolios over the past year and a half. The share of such beverages in their total sales has already reached 2.7–3%.

Retailchina.pro Expert Commentary: The explosive sales growth in e-commerce (2.6 times) is a direct consequence of regulatory specifics. Unlike classic alcohol, non-alcoholic beer is permitted for online sale and delivery. Marketplaces have become the ideal channel for testing new flavors and buying in bulk. For importers from China and Asia, this is a signal: bringing new non-alcoholic beverages to the Russian market is now better started directly through marketplaces (Ozon, Wildberries), bypassing complex negotiations with offline chains and saving on distribution.